Women in Business and the Rise of Female Influencers Turned Entrepreneurs

In the landscape of business, women have been breaking barriers, and shattering stereotypes. From the early days of entrepreneurship to the present, women-led startups have flourished, leaving an indelible mark on industries worldwide. Companies like Sugar Cosmetics, spearheaded by Vineeta Singh, exemplify the power of female leadership in driving innovation and success.

But the influence of women in business doesn't stop there. In recent years, we've witnessed a remarkable trend: female influencers, who once dominated social media platforms, are now stepping into the entrepreneurial realm with their own start-ups. They're using the internet's growth to start their own businesses, relying on direct sales to customers (D2C). With their large online followings and personal brand power, they're launching startups and going direct to consumers.

Moreover, these women bring a unique perspective to the table, bridging the gap between consumers and brands in a way that resonates authentically.

Now, let’s run down some of the top businesses run by female Influencers in India

Arabella by Juhi Godambe

With a substantial following of over 551K, Juhi Godambe is a prominent luxury and fashion content creator known for her bold and expressive style. Anyone with an interest in fashion should follow her, as she is celebrated for her fashion, lifestyle, and beauty content. It's hardly surprising that her fashion-focused startup “Arabella” has gained immense popularity, given the high regard people have for her fashion insights.

As proudly stated on their website, "Arabellaa is a brand build for any girl who loves fashion. She is fun, young at heart, modern, eccentric, she is everything she wants to be"

Debasree Beauty by Debasree Banerjee

Debasree Banerjee has a strong following of over 330K, is known for her expertise and innovation in the cosmetics and beauty realm, effectively translating her passion into reality. Beyond being a skilled beauty influencer and dedicated makeup enthusiast, she ventured into entrepreneurship in 2020 with her own makeup line, #debasree, showcasing her boundless creativity. Her brand epitomises innovation and creativity, tailored precisely to the needs of her loyal followers. Drawing from her intimate connection with her audience, Debasree delivers exactly what her viewers desire in beauty products through her brand.

Nish Hair by Parul Gulati

Parul Gulati, renowned for her roles in various OTT productions, is an actress, content creator, and now the founder of Nish Hair has a follower base of over 1.6M. This innovative brand offers a range of distinctive and promising hair products unlike anything seen before in the Indian market. When Parul decided to launch her own line of hair extensions and accessories, her dedicated followers swiftly rallied behind her. Their trust in her expertise and authenticity not only propelled her business forward but also distinguished her in a crowded market. Committed to providing the ultimate solution for women facing hair troubles, Parul actively features in her own content, serving as the face of the brand—a unique aspect of her business. With a creative business model and a focus on high-quality products, Nish Hair stands out as a beacon of innovation and excellence.

Impulse coffees by Sarah Sarosh

With a strong following of 199K, Sarah Sarosh began producing authentic beauty content back in 2017. Her work has played a crucial role in normalizing beauty standards for women with deeper complexions and blemishes. She is dedicated to crafting relatable content through her lifestyle vlogs. Coming from a South Indian family,, she shares her upbringing with authentic coffee and, inspired by this, launched her own venture,Impulse Coffee. Dedicated to delivering top-quality coffee to her loyal customers, she has recreated the essence of the coffee she grew up enjoying. It's hardly surprising that her devoted followers wholeheartedly support this new endeavour.

Deeclothing by Deeksha Khurana

Deeksha Khurana is an up-and-coming fashion influencer known for her trendsetting style and captivating content. She produces a diverse range of fashion-related content, including outfit inspiration, styling tips, and fashion hauls, resonating with her audience through her unique sense of style and creativity. With her distinct fashion sense, she launched her own brand, Deeclothing, where comfort meets fashion. As stated on their website, it's a realm where comfort seamlessly intertwines with style. Dee Clothing provides inclusive clothing for all sizes, showcasing the latest trends and collections.

The power of a strong following cannot be overstated. These creators turn entrepreneurs have a distinct advantage, having already established a loyal customer base eager to support their endeavours. This built-in audience provides them with a solid foundation from which to grow their businesses, allowing for greater flexibility and creativity in their ventures.

As we celebrate International Women's Day, let's honor the amazing women who are leading the way in business and influence. Breaking barriers, inspiring change, and making a difference in the realm of both business and content creation. Here's to their continued success and empowerment! Happy International Women's Day!