Influencer marketing is a type of social media marketing which uses people with a dedicated following on various social media platforms to promote a brand. These people are called influencers. When a brand uses an influencer to promote themselves or their product, that ad campaign is personalised. It is because of this reason influencer marketing has proven to be successful and brands invest in it. Influencer marketing as a tool for advertising, has been rapidly used by small as well as big business to advertise and promote their product or service, to improve brand recognition and more.
Influencers generally have a following of a particular niche for example; fashion, technology, food, lifestyle etc or maybe a combination of these which makes it easier for brands to identify a target audience and not waste their advertising resources. Not only this, influencers are categorized on the basis of their following or the number of subscriptions they have on their platform.
Their content is based on their niche and they post regularly about it on their various social media platforms.The term ‘influencers’ has gained quite a lot of significance in the past few years in the advertising world as they are social assets for a brand.
Lifestyle Influencers have versatile accounts. They are the trend setters.Each lifestyle influencer has a unique way of living. Their content is tailored to this way of living and they post about their day to day shenanigans, which includes their outfit of the day, their workouts, their food habits, home decor to their vacation plans and more. It is because of this reason that the lifestyle influencer niche is so famous and a wide demographic gravitates towards them. Many people confuse the lifestyle influencer niche as 'basic' or 'general' however it is anything but that. They do tend to lean in a certain direction such as fashion or fitness but they are also versatile enough for brands to promote multiple verticals.Viral Pitch platforms helps brands identify the various categories of lifestyle influencers and connect them with the influencers that fit their product perfectly. The platforms helps brands connect with influencers and formulate their social media campaigns and strategies to the best out of their advertising budgets.
There are several lifestyle influencers in India each doing their own thing in a creative manner.Some might have a bigger following compared to the others.
The Viral Pitch platform has a list of top lifestyle influencers on various social media platforms. From top lifestyle influencers on Instagram to top lifestyle influencers to YouTube, the Viral Pitch platform has almost 15 well defined filters that categorizes these influencers in a well defined manner.
These filters include the niche of the influencer, their age, the number of followers they have, age, city and more.
Not only this, Viral Pitch has 10 metrics such as Engagement Rate, VP Point, Average Likes and Comments, that brands might need to make informed decisions. Viral Pitch has extensive data of lifestyle influencers present in 600+ cities in India.
Viral Pitch is a one stop destination for a brand's all influencer marketing needs. The platform helps brands connect with right influencers and assist in formulating the best marketing campaigns. The platform is passionate about pairing brands with the right lifestyle influencers to help endorse their brands and create successful real AD campaigns that push the right message and image.
Viral Pitch is the new matchmaker in town to find the best fit to create long lasting, successful partnerships between brands and influencers.