5 Marketing Strategies Brands Need to Adopt for Upcoming Festive Season

"5 Marketing Strategies Brands Need to Adopt for Upcoming Festive Season"

As the festive season is around the corner, brands need to optimize their marketing strategies considering the current pandemic situation.

Here are 5 result-oriented strategies a brand must adopt for effective sales and marketing:

Users are inclined towards various social media platforms but choose the one which could give the best information. During the festival season, brands must be particular about where and how they must strategize their content. For this, it is important to consider the brand’s products/services, purpose, audience and goals. As per statistics, people between the ages of 18-24 are the largest age group for Instagram, which shows that it really is a platform for young consumers.

Innovative Ideas

Lockdown has surely decreased the demand for various products and services. If a brand is delivering a product that might have multiple substitutes in the market, it might fail to achieve its goals. However, if presented innovatively, it might deliver great results. For example, Flipkart's content strategy of children being dressed up as adults has been innovative and funny which makes the brand different from its competitors. Similarly, brands like Amul and Zomato adopt a unique style of using trending issues for their content.

Social Cause

Users get highly attracted to brands that are associated with a social welfare organization. It is during the festive season, especially Diwali, many well-established brands work towards societal marketing strategy. Working for small handicrafts of Indian market creates a sense of psychological impact which generates huge sales. It was observed during the lockdown that few of the most well-known Indian markets - Banjara Market now has a digital presence. It is a Gurugram based market started by nomads and artisans selling home products at a highly cheap rate. The idea came into existence by one after which many such Instagram based pages/ websites developed.

Packaging

One of the most important P’s of marketing, packaging leaves a huge impact on a brand. It is highly recommended to pack a product that could justify a brand’s USP, purpose and doesn’t offend the customers. Apart from the appearance, users have now become highly conservative towards the packaging material. For the same, many brands have now switched to 0 plastic and are now adapting cloth for fulfilling the purpose. One of the leading examples is that of Amazon which allows its users to switch to minimal packaging material in the phone applications. Irrespective of the festive season, a brand needs to consider all the factors that fall under packaging.

Services

Purpose of a brand is not just to sell a product but retain its users for the future. Hence delivering post-purchase services is of utmost importance. During the festive season, a brand tends to get highly occupied in achieving sales targets and often neglect its customers. For this, many brands have assigned a few people to answer all the queries most gently. Apart from the above-mentioned strategies, brands have been approaching bloggers, from nano to well-established ones. Hence, Influencer Marketing must be adopted for they have a strong influencing capacity. Above all, using features of various social media platforms, creating content for a brand could bring a huge impact.

Masoom Minawala, a luxury fashion and lifestyle influencer, recently started with a series wherein she would mention as many as 150 young Indian brands in her content. This helped many of them in lifting goodwill, sales and long-term goals within a span of time.

As a brand, one needs to identify, understand and choose the most effective strategy amidst the most beautiful season of all times.

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