Influencer marketing is a type of social media marketing which uses people with a dedicated following on various social media platforms to promote a brand. These people are called influencers. When a brand uses an influencer to promote themselves or their product, that ad campaign is personalised. It is because of this reason influencer marketing has proven to be successful and brands invest in it.
Influencer marketing as a tool for advertising has been rapidly used by small as well as big business to advertise and promote their product or service, to improve brand recognition and more.
Influencers generally have a following of a particular niche for example; fashion, technology, food, lifestyle etc. or maybe a combination of these which makes it easier for brands to identify a target audience and not waste their advertising resources. Not only this, influencers are categorized on the basis of their following or the number of subscriptions they have on their platform.
Their content is based on their niche and they post regularly about it on their various social media platforms.The term ‘influencers’ has gained quite a lot of significance in the past few years in the advertising world as they are social assets for a brand.
Technology influencers in the simplest of term are just tech nerds who seem super cool because of how passionate they are about everything technology related. They are the tech freaks who follow all the up and coming latest technology and base their content on it. This includes posting videos and pictures of all the new gadgets and systems, How-to guides, properly using devices, their care and maintenance and sometimes even tutorials on how to repair these said devices. However their content is not just restricted to devices but also includes everything related to programming, algorithms and technology news.
It is a very broad category which includes gadget influencers, tech vloggers and so much more.
Therefore it is important to find the right influencers who would captivate the right idea and spread the right message about their brand. Which is why Viral Pitch is the most appropriate platform for brands to connect with technology influencers. The platform has a list of several technology influencers which include the top tech influencers on social media platforms. This list can be segregated in upto 15 filters to classify them on the basis of their followers, their platforms, niche, age, city etc.
Technology influencers are helping us keep up with the ever evolving digital world, they are important torch bearers who aren't just fun to watch but also help us make well informed decisions about day to day devices and guide us through the things we don't understand. They break down features to help us determine whether a product is worth or not. The technology influencers on social media can create the right buzz about a product. It is because of this reason brands are focusing more and more on these influencers.
The Viral Pitch platform is the perfect platform for brands to not only connect with technology influencers but also find the right ones and create advertising campaigns that are suitable and would get them their money's worth. Viral Pitch is a one stop destination for a brand's all influencer marketing needs. It is the best discovery platform that categorizes influencers not only on the basis of their followers and niche but also on their content, location, rates and 15 more such categories.
Viral Pitch measures everything including the impact of an influencer's marketing campaign. It helps formulate social media strategies to make sure a brand gets the highest return on investments on advertising campaigns. The platform is passionate about pairing brands with the right technology influencers to help endorse their brands and create successful real AD campaigns that push the right message and image.
Viral Pitch is the new matchmaker in town to find the best fit to create long lasting, successful partnerships between brands and influencers.