10Magazine's video: Louis Vuitton by Virgil Abloh SS19: Behind-the-Scenes of Our Cover Shoot

This is our first take at the new spring menswear collection by Virgil Abloh for Louis Vuitton. His debut show at Paris Fashion Week last June, dubbed by critics as a “watershed moment”, was so in many ways. Firstly, that “moment” was the cementing of what the 38-year-old talent had started to refine only five years earlier at his own label, Off-White, and a new proposition that aligns luxury with street. The spring collection framed high-end and handmade fabrics in a refreshing new way, and pushed back formality, to be replaced by a dynamic and pull-on modernity: the hoodies and relaxed pants; must-own sneakers and next-level bags with long fluoro porcelain chains attached, all seen here. Formality reappraised for a new age and replaced by a more relevant and “no big ask” wardrobe for global travellers keen on the very new now. Abloh’s new vision sees equal importance between “the perfect vintage T-shirt” and “a cashmere sweater in brushed mohair”, he said after the standout show. This freeing-up of what constitutes luxury menswear – and the suit: roomier jackets and trousers – has ushered in a new and informal aesthetic. These are the kind of 21st-century clothes and bags that cause queues, as eager shoppers, a mix of die-hard Vuitton fans and a new wave – Abloh fanatics with dollar-heavy pockets – ght to own a piece of their hero’s incredible new collection. Luxury menswear has just changed for ever. Subscribe + Share + Like + Inspire Follow us on Instagram: 10 magazine: https://www.instagram.com/10magazine/ 10 men magazine: https://www.instagram.com/10menmagazine/ Photographer Laurence Passera Fashion editor Garth Spencer Video & edit by Nicoletta Kavvadia Hair Kim Rance Makeup Guy Common Models Aaron Lewins, Tai Makessa and Sonny Round at Models 1, Omari Phipps at Premier, Jerome Tailor at Select, Marco Varcoe and Taylor Dacosta Goodridge at IMG Casting Arianna Pradarelli and Laurence Passera Photographer’s assistants Russel Higton and Amelia Karlsen Fashion assistant Connie Lombaya Hair assistants Anni Rademacher, Tomoko Fushimi, Laura Chadwick and Tom Vincent Make-up assistant Elizabeth Perry Digital operator Brian Cleaver Shot at Shoreditch Studios