3netTV's video: Building the Brand: Gibson Guitars in 3D only on 3net

Building the Brand explores amazing factories, following the creation of some of the world's most iconic products. From handcrafted Gibson guitars, luxurious Rolls Royce cars, awesome Pierce fire trucks and the US Army's Apache helicopters, follow the build process from blueprint design...to the end of the assembly line. The production secrets and techniques of each factory are revealed in stunning 3D, whether it's large-scale feats of engineering or the creation of finely detailed, custom made parts. And at each plant we get the lowdown from the teams on how they build these world famous brands. In this episode, explore the Gibson electric guitar factory in Nashville, Tennessee and follow the transformation of raw lumps of timber into finely crafted precision instruments -- from the classic Les Paul to the latest hi-tech Gibson, the Firebird X. For more, visit http://www.3net.com/show/39/building-the-brand For 3net's programming schedule, visit http://3net.com/schedule 3net is currently available on DIRECTV, Channel 107.