Abhimanyu Aneja's video: Break Your Own Record A fitness Campaign

The story is about a mother of a 5-year-old who comes to the gym everyday to workout and competes with herself to break her own record with the help of her trainer at Raw Crossfit gym. The campaign is called break your own record and has a very simple appeal which is to have competition within yourself instead of others. Creatively, the visuals are supported with a very powerful voice over which connects the character's life, and the gym. It also states that the times have changed and people too so raw crossfit is for the new generation. Technicals The project was shot in 6k B-Raw with Black Magic Pocket Cinema Camera 6k Pro + Compact Prime 2 Lenses. The lighting we did was also pre-designed, There was enough drama in the gym's own lights already however we produced our own shadows using cardboard cut outs. The project was edited and graded on Da Vinci Resolve 17.2. Credits Brand - Rawcrossfit Producer French Fries Films - Ravneet Oberoi Director - Abhimanyu Aneja DOP - Bhaavan Goswami Lead Artist - Vaneet Kaur Supporting Artists - Sunil Deuba, Tanisha, Gurpreet kaur, Atul kumar, Nitish rathi Assistant- Lovely Arora Camera Assistant - Rahul Post Production - French Fries Films