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The Big Mac was created by Jim Delligatti, an early Ray Kroc franchisee,[1] who was operating several restaurants in the Pittsburgh area. It was invented in the kitchen of Delligatti's first McDonald's franchise, located on McKnight Road in suburban Ross Township.[2] The Big Mac had two previous names, both of which failed in the marketplace: the Aristocrat, which consumers found difficult to pronounce and understand, and Blue Ribbon Burger. The third name, Big Mac, was created by Esther Glickstein Rose, a 21-year-old advertising secretary who worked at McDonald’s corporate headquarters in Oak Brook, Illinois.[3] The Big Mac debuted at Delligatti's Uniontown, Pennsylvania restaurant in 1967, selling for 45 cents.[4] It was designed to compete with Big Boy restaurants' Big Boy sandwich; Eat'n Park was the Pittsburgh area's Big Boy franchisee at the time.[5] The Big Mac proved popular, and it was added to the menu of all U.S. restaurants in 1968.[4]