Alphalete's video: ALPHALETE CAMPAIGN BTS How We Shot This Underwater Campaign

Alphalete (https://alphaleteathletics.com/) has put together a product launch for our new Amplify Contour that is a first of its kind for the team. Lead by Kirby, (Chief Marketing Officer turned photographer for the day) the shoot was an ambitious blend of art and marketing! Our professional synchronized swim models brought a level of expertise that was nothing short of inspirational, complementing our efforts to push creative boundaries. The shoot was not without its challenges, from mastering the backdrop placement 11 feet under to perfecting the lighting that would create an otherworldly halo effect around the models. To see the final creative you can head over to our Instagram (https://www.instagram.com/alphalete/ ) or visit https://www.alphaleteathletics.com/ to embrace the synergy of athleticism and artistry. Follow our journey on Instagram (https://www.instagram.com/alphalete/ ) for more behind-the-scenes content and updates.