Americans for the Arts's video: Unleashing Your Data Driven User Experience Superhero

Creating happy user experiences (UX) depends on looking at your data. This webinar is designed to provide content managers across all skill levels the tools needed to use basic analytics to make content and layout decisions based on authentic user action rather than personal preference or best guesses. We’ll move from concept to implementation using several high priority website components such as navigation, default page layouts, typography, and hero images. Participants will also learn how to master the mystical skill of effective mobile testing to ensure UX is reaching peak performance across all device types. Questions will be fielded throughout the course of the session. Learning Objectives Participants will: Develop data driven UX refinement skills and define conversion goals. Learn how to identify problems, apply context, then test solutions. Speakers: Drew McManus may be Venture’s Principal but don’t let the title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists. His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including the New York Times, Chicago Tribune, the Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances. As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at the University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presenter for Chicago’s TEDx Michigan Ave conference. For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink. He currently resides in Chicago’s Streeterville neighborhood with his wife, violinist, Holly Mulcahy. Websites https://ventureindustriesonline.com/ https://artshacker.com/ https://adaptistration.com/ Social Media Twitter: @Adaptistration and @VentureTweets