Anuradha Palakurthi Juju's video: Biraj Mein Jhoom ft Rashami Desai Anuradha Juju Salim Sulaiman Shraddha Pt Juju Productions

Holi, the most colorful festival of India, has a special relationship with the historical region of BIRAJ, centered around modern-day Mathura. The festival is documented in the great Indian epic of Mahabharat which narrates Lord Krishna’s ardent revelry - trying to woo the love of his life, Radha. Some other parts of India celebrate it with a different Cupid story. All over India, the celebration can be summarized in “Love is in the air”. Holi is more pertinent in today’s world when mankind is waging a winning battle against skin-color based discrimination. Millions of Hindus follow Krishna's routine of throwing colors on people's faces giving them a lesson in judging people by their actions and not looks. Requesting the Salim-Sulaiman brothers to compose was the obvious choice. We wanted a Brij-Bhasha vibe and their commitment to Indian folk music is exemplified by their non-profit Zariya - which provides opportunities to untold folk musicians from across India. Also compelling is the soul one finds in their hugely successful body of work, and the roots their work has in Indian music. I know we will work more with them! Rashami Desai looks stunning and brings the nuance of Mathura revelry to the song. We loved her from first sight. She represents Radha’s grace, playfulness, and elegance in this video. It was a very enjoyable production - hope you like it as much as we hope you will! Audio Credits: Singer: Anuradha Juju Music Composed & Produced by: Salim - Sulaiman Lyrics: Shradha Pandit Music Co-Produced by: Raj Pandit Guitars & Mandolin: Muheet Bharti Backing Vocals: Raj Pandit, Muheet Bharti, Aditya Kalway, Darshana Menon Mixed & mastered by: Aftab Khan at Headroom Studio Mix Assistant: Vatsal Chevli Video Credits Featuring: Rashami Desai Produced By: Juju Productions Concept, Director & Choreographer- Ravee Botalje Creative Producer: Bappa B. Lahiri Associate Director: Yashika Khurana Assistant choreographers: Yashika Khurana, Anuradha Amol Lad & Jeevendra Gujrathi Choreographer: Yashika Khurana DOP: Abhishek Basu Associate DOP: Adrita Kumar Phantom DOP: Ankit Ashok Dodia, Raj Kumar Yadav Focus Pullar: Arbaz Syyed Editor: Vikas Asthana DI: Rajesh Yadav CG: Gaurvendra Singh Head of Production – Bhanu Singh (Krishh Entertainment, India) Production Manager – Vicky Singh Anuradha Juju’s Social Media Videographer: Jaison Jose, Deepa Jacob, Cocoon Media, USA Marketing Agency: Black Cab Creative Agency Lyrics: Biraj Mein Jhoom Kunj bihari bulaaye ,Nidhuvan mein hai Aaj khelenge holi tan man se Saavre ke sang jaayen ghoom Biraj mein jhoom Kanha holi khele re hai Gopiyan jhele re Natkhat nand lal re hai Chedhe hai humko gwal re Meethi meethi takraar hai Rangon ki bochaar hai Rang mein bhang mein machi hai dhoom Biraj mein jhoom Antra phagun dekho layi holi Chunri ke sang bheegi choli Aayi Rang wali holi re hai Radha Radha puche kahan Peeche peeche Kanha wahan Phas gai Radha bholi re Halke halke chalke gulaal hai Mehka behka apna haal hai hai Khushiyon ka tyohaar hai Kiya jo shringaar hai Rang mein bhang mein mach gai dhoom Biraj mein jhoom To subscribe click the link below: www.youtube.com/user/jujupalakurthi Like us on Facebook www.facebook.com/Jujumusicofficial/ TWITTER: https://twitter.com/JujuGaana