BENlabs's video: Ask BENlabs Why should automotive marketers consider brand collabs

What does Mr. T pulling up in a 1983 GMC Vandura say about his character on The A-Team? What does the Pontiac Aztek tell us about Brian Cranston’s Walter White character? What do we learn when Bumblebee transforms into a Camaro? As BENlabs’ Director of Automotive Product Placement Kristen Rubi points out, the same story-driven vehicle placements that say so much about characters also let automotive marketers tell the story of their brand within the context of popular entertainment. 💡 TOPICS IN THIS VIDEO 💡 • Automobiles and entertainment go hand in hand • The vehicle a character drives says a lot about them • Taking a narrative approach to product placement is key • Tentpole blockbusters = massive reach • Discrete audiences = focused impact 🎙️ TRANSCRIPT 🎙️ Entertainment is a really important space for automakers to be. First of all, auto and entertainment have a lot of similarities. They both make products that are art, that are culture, that are history, and it's important for automakers to tap into that pop culture, to tell the story to their customers. Producers and content creators also know a vehicle is a very powerful way to say something about a character. The character shows up on screen driving a truck, that's a specific person. If they show up driving a family vehicle, they show up driving an electric vehicle--all of those things say something about who that character is. So, storytellers really gain a lot from partnerships with automakers as well. That story driven approach is a really important one. And finally, through entertainment, automakers can reach large audiences through large projects, tentpole movies, things like that. They also can reach more discrete audiences through projects that are not as big but have maybe a niche following and a loyal following, so they can tell their story in different ways to different audiences. 🔴 CONNECT with BENlabs 🌎 BENlabs: https://benlabs.com 📄 BENlabs case studies: https://www.benlabs.com/case-studies/ 🗞️ BENlabs blog: https://benlabs.com/resources ✉️ BENlabs newsletter: https://landing.benlabs.com/the-lab-newsletter-sign-up-mar 🎥 Creator Community: https://www.benlabs.com/solutions/content-creators/ 🔴 RECOMMENDED VIDEOS/PLAYLISTS 🎥 VIDEO: Mr. Beast explains what the YouTube algorithm loves: https://www.youtube.com/watch?v=rVsnQ-_VPz8 🎥 VIDEO: PrestonPlayz explains why Minecraft is still it: https://www.youtube.com/watch?v=87uU9QD6EVA 🎥 LIST: Creative Disruption with BENlabs CEO Ricky Ray Butler: https://www.youtube.com/playlist?list=PL_3blWYfuuzuLgWK2D0cft__3KA08z8ls 🔴 *** ABOUT BENlabs *** BENlabs, formerly BEN Group, empowers brands and creators to drive engaged human attention across social media, streaming, TV, music and film content. Through technology and innovation — machine learning and AI-driven insights — BENlabs empowers brands and creators with the tools to reach advertising-wary audiences in authentic ways, in the right place, at the right time. Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser, and more, all tapping BENlabs expertise to create unskippable content that drives engagement and sales.