BeverageUnderground's video: 2012 Bloopers Outakes Flubs and Laughs Mark New Era for Beverage Underground

(ESTERO, FLORIDA) September 15, 2012 - Larry 'Smokey' Genta of www.BeverageUnderground.com has announced that he has joined the Cheney Brothers Team of Hospitality Industry Professionals as a District Sales Representative for Florida's largest and the South's fastest growing Independent Broadline Hospitality Distributors . The Beverage Underground will continue, but Genta will have a new focus and his announcement is the lead-in to a BeverageUnderground 'blooper reel' that was compiled from clips of the video arm of the informative marketing site. BeverageUnderground Youtube videos first launched in February 2011. This and all Beverage Underground Videos are edited and produced by Rick Church and this effort is just a few of the funnier moments of the educational and entertaining channel on youtube that is best described as 'everything beverage'. Cheney Brothers is family owned and operated distributor that continues to grow by being committed to their goal of providing unmatched service for their customers. Cheney Brothers employs nearly 40 dedicated and industry respected specialists in addition to their growing sales team. Over the next two years Cheney Brothers will provide over 300 jobs in Southwest Florida. "You'll still see the Beverage Underground Online and on video soon" said Genta who just completed a month long thorough and expansive training by Cheney Brothers team of educators. "This is a great opportunity to weave my skill set into providing help in every single area to independent restaurants, bars and retailers. Cheney Brothers is a great company and an American success story. They tell you going in that they realize that the success of Cheney Brothers depends on their customers' success. I'm proud and eager to contribute in every way" added Genta. Genta has over 35 years in varied roles throughout the Restaurant, Bar, Beverage and Entertainment Industries, mostly in Southwest Florida and is a Naples (Florida) High School graduate. Most recently has freelanced as a Hospitality Consultant with www.BarMechanics.com a network developed to a be full service 'go to' for independent food and spirits license holders. The Blooper Reel is from various video shoots that is broken into two segments 'One Take Larry' and 'Go ahead...' with just some of the varied flubs and outtakes from the video archives of Beverage Underground. "Rick Church was putting this blooper reel together way before this opportunity came up so we thought it was a fun way to laugh at the past and look to the future", said Larry Genta The http://BeverageUnderground.com site began in 2007 as a did you know' type of blog for bartenders and beverage aficionados that has become a source of information that has friends, fans, and followers across the country and around the globe. BeverageUnderground was a collaboration with web developer Rusty Benzing www.russellbenzing.com and the idea has evolved to have at onetime appeared as a print infozine, a reliable online news and product source and even on terrestrial radio (ESPN affiliate) and internet podcasts that have also proved to be an effective, indelible and exponential marketing arm for all three tiers of the industry. Cheney Brothers was founded in 1925, and has grown from a distributor of milk and eggs into one of the largest Food Service Distributors in the South. Today, Cheney Brothers inventories over 15,000 items with yearly revenues exceeding one billion dollars. Based in Riviera Beach Florida with additional an warehouse in Ocala to serve North Florida, Georgia , Alabama‚ North and South Carolina. Cheney Brothers has recently signed contracts to bring a 250,000 square foot, $100 million distribution center to Punta Gorda in Charlotte County that will service the entire west coast of Florida from North Tampa to Marco Island.