Bigger Better Biz's video: How to Use Google My Business Questions

Google My Business is a powerful tool in your digital marketing arsenal, and Google is always evolving the business profile to help consumers connect, engage, and research their small business options. RESOURCES & LINKS: ____________________________________________ How to set up Google My Business: https://youtu.be/hA483GFizY4 How to optimize Google My Business: https://youtu.be/SSR78dZ2rso ____________________________________________ One such feature is the Questions and Answers section on the Google My Business profile. This feature does not currently show up in the Google My Business dashboard, and the only way to see questions is on the SERP (Search Engine Results Page) in the middle of your business profile. Questions allow a customer to learn more about a business without having to call or connect with your team. The issue here is that Google now suggests reviews, posts, and menu items to help answer the customer's questions. If you have negative or mediocre reviews, this can hurt your chances of winning the business. One way to battle this is to create your own questions and answers (almost like a FAQ or frequently asked questions section) to proactively answer any questions a prospective customer may have about your business. ► If you need help growing your business check out my marketing agency, Bryan Caplan Marketing @ https://bryancaplan.com/ ►Subscribe: http://bit.ly/subscribeBBB to learn more digital marketing tips from Bigger Better Biz ►Find me on LinkedIn: https://www.linkedin.com/in/bryancaplan ----- 00:27 So Google has done something where it's actually integrating the different features if you will, of your Google my business profile into the questions and answers section. And I want to show you how this works. So I'm going to type in a local pizza places near me, Papa Ginos, Walpole, Massachusetts. And notice here's the Google my business profile on the right hand side. So with Google my business, of course we can see different things like the reviews and they have 3.7 stars, which isn't considered excellent, it's considered mediocre. But here's what I want to show you. I'm going to go ask a question. Now. When I go to ask a question, I'll automatically, it's showing suggestions on the right hand side as I start asking the question. So let's say, do they have chips here? 01:22 Okay. So no suggestions because the keyword chips wasn't showing up. But what about, how are there salads? Okay, so now in the questions and answer section, I'm actually seeing posts that show up and it's showing me, uh, actually menu items. So Papa Gino's has a Caesar Salad. It tells me what's on the Caesar Salad. So think about this. I'm a consumer, I'm in a micro moment and I teach a lot about micro moments, a moment where someone needs to know, go do or buy. In this case, it's lunchtime. I'm hungry, I'm looking for a salad. So I go onto their Google my business profile instead of having to interface with anyone to pick up the phone. I mean, goodness forbid that we have to pick up the phone, but to pick up the phone and talk to someone instead, I can go on here and write a question. How are their salads? Okay, I see they have a garden salad, a Greek steak salad, and then all of a sudden I'm seeing some reviews. Now the reviews are picked based off of, hey, if it's a food item, someone's going to leave a review. Reliable and delicious. That's great. Why don't we do this? What drinks do they have? 02:35 Okay, nothing drinks. How about how is their customer service? Oh, okay. Now you're seeing what happens. So someone is going to come in, they want to see how's the customer service? How was my experience going to be? Well, the delivery service here is sucks. I placed an order online while I'm not getting delivery. Okay. I could discount. The staff was very nice to me and my son pizza was good. Okay, so Lisa's telling me very good service. My experience was the worst. I had wait over 20 minutes to order my food due to the fact that it was lunch. It's lunch time now and there was a group of people. Okay, well that's a little different. Horrible Service won't even refill Napkins. Customers keep asking for Napkins. She won't refill it. Unreal. Well, I'm not going to eat Napkins, but that tells me a little bit. Nothing special about the service here. The staff wasn't as friendly as other locations. Do you see what's happening? I'm asking a question. More and more people are realizing this feature exists, the questions and answers feature and as a result I'm seeing suggestions from Google. I'm seeing the reviews. This is really important, so here's what I recommend. As a small business owner, what you want to do is you actually want to go in, ask questions and answer them. So let's go. ►Subscribe: http://bit.ly/subscribeBBB to learn more digital marketing tips from Bigger Better Biz ►Find me on LinkedIn: https://www.linkedin.com/in/bryancaplan