Bigger Better Biz's video: Webinar How To Use Local SEO Listings Online Reviews

Presented by @Constant Contact. Join Bryan Caplan, National Speaker for Grow with Google and Award-Winning CEO of Bryan Caplan Marketing, as he explores the benefits of Local SEO Listings and Online Reviews for a local small business. ** Subscribe to this channel: http://bit.ly/subscribeBBB ** Learn more about Bryan: http://www.bryancaplan.com Together with Stephanie French of Constant Contact, Bryan shares digital marketing insights and Local SEO tips to help small businesses show up on Google Search and Maps when it matters most. ----- (7:04): At the essence of it all, claiming your Local SEO listing really allows you to get control over your critical business information and that's name, address and phone number. So it's called the nap info, like taking a nap and a P name, address, phone number. And really by claiming those listings, what you're doing is you're making sure that your name, address, phone number and other information points like your website, maybe the products and services you offer, you know, certain keywords you're taking control of those two to make sure that you're showing up properly across the web. Google wants to see that it because if you own more listings, you control more listings, you verified them and you'll have the accurate information you're signaling to Google that you take your digital presence seriously. As a result, you have a better chance of showing up in search and maps. (8:04): Of course jump into the shoes of a consumer nowadays and actually I'm going to give everybody something to write down. So if you guys are taking notes, I want you to write this down. Micro moments. So micro moments and Stephanie, we talked about this just the other day. A micro moment is actually a term that was coined by the leadership of Google and a micro moment is a moment in time when a consumer needs to know, go do or buy. And I'll say that again. Micro moment is a moment in time when a consumer needs to know, needs to go to do or to buy. Every single person on this webinar has micro-moments every single day. So for instance, my son Bryce has dairy allergies and so we looked for a vegan restaurant forum because we knew that they wouldn't use milk products and we found a vegan restaurant. Their GMB profile was online, it said they were open. Well guess what? When we got there, they were closed. Now could've called them, but most people don't in their micro-moment, they're looking on their phone really quick. I've got my phone right here, we all have them right next to us. They search for something near me, like vegan restaurant near me and they're going there. So because that restaurant was closed, I don't really trust them as much and I don't know that I can go back. And what we're finding, and according to Google, 40% of searchers are looking for critical business information about you, like your business hours, your description, and your address. So it's really important you have that online and you have it accurate. (11:06): So again, go back. I shared micro-moments for a reason. We're getting into consumer psychology here when the customer needs a product or service. And really what we found at Google is that over 70% of people are willing to throw their brand loyalty to the side in order to satisfy that need for their product or service. So if seven out of 10 people are going to really just go for whatever business they find that can satisfy their need, we've got to make sure we're there. That's where Google my business comes in. So what you're seeing on the desktop computer is a search engine results page. On the right hand side were taken up one third of the screen and we can see the Concord cheese shop, which constant contact just did an amazing video with and we see, we see photos of them, we see reviews, we see all of their information so we can make a better decision right away on a phone. And what we found over 50% of people are only using their smartphones to access the internet. So that's half your customer base right there that are only using smartphones. Imagine this, I'm in a micro moment. I'm looking for. Okay, now my son doesn't have dairy allergies. I'm looking for a cheese shop cause I'm a cheese maniac and I'm looking for a cheese shop near me. Concord cheese shop shows up and right away I'm seeing their reviews. But now I have to scroll past and you guys know it takes a couple of scrolls, a couple of flicks the finger to get past that Google My Business profile. That's amazing real estate for you right there! ** Get started by checking your Local SEO listings: http://www.cantheyfindme.com ** ** Collect more online reviews at http://www.myreviewdashboard.com ** Thank you to @Constant Contact for hosting this webinar.