Bisbo's video: TRP Scam: How 5bn of TV advertising spend in India is decided by just a few thousand households

TV viewership data is a fungible figure and manipulation of it has been going on since the days when TV signals came to your house via cable. Now the game is even larger; ₹30-35,000 crore worth of advertising spend on TV in India is decided based on very small sample sizes. How easy is it for people to turn this to their advantage! Clarification Mistakenly the population of Mumbai is mentioned as 220 million. It should be 22 million Sources Live Mint - NDTV sues Nielsen over ratings data; Shuchi Bansal; August 1, 2012 Dainik Bhaskar - टीआरपी घोटाला : ‘इंडिया न्यूज’ चैनल देखने के लिए प्रति दर्शक दिए जाते थे पांच सौ रुपये; April 13, 2018 Newslaundry - How TV ratings are ‘fixed’; Cherry Agarwal; April 25, 2020 TOI - What is TRP and how it is calculated?; June 8, 2020 Live Mint - Digital ad spends to cross ₹50,000 crore mark by 2025: Report; Jan 23, 2020 Twitter thread on rating manipulation by Anundiyo Chakraborty; October 8, 2020 https://threader.app/thread/1314202967805812736 Newslaundry - Mumbai police to question Republic TV over 'manipulation' of TRPs, owners of two Marathi channels arrested; October 8, 2020 India Today - What is TRP and how it is calculated: Check here; October 9, 2020 TRP Scam - The Harsh Reality | Can we build a better system? | The Deshbhakt with Akash Banerjee CNBC TV 18 - TV TRP fraud busted: Mumbai police arrest 4 accused, more arrests likely; October 9, 2020; Zee News - TRP scam: Mumbai Police tightens noose around Arnab Goswami, summons senior Republic TV official; October 10, 2020. Indian Express - People-meters have a history of manipulation. Huge penetration of Direct-to-Home television offers a solution; S Y Quraishi; October 10, 2020. Hindustan Times - SC asks Republic TV to file an affidavit on ‘vindictive, vendetta driven action’ of Maha govt; Mallika Soni; Oct 26, 2020. The Hindu - 10th accused arrested in TRP manipulation scam; October 27, 2020. Pitch-Madison Advertising Report 2019