Brains Applied's video: Why is revenge so sweet Or isn t it

Howdy Cowboys, Have you ever wondered why taking revenge is so sweet? Or did you experience that it wasn't sweet at all? In this video, you will find out everything about the how's and why's of revenge. Taking revenge actives the reward centre (striatum) in your brain as well as the parts that are related to anger and aggression. The reward centre is activated because of an evolutionary reason. Taking revenge after someone did something bad in prehistoric times was "good" as it meant that everyone in your group/society had to behave properly, which was beneficial in evolution. (In some cases, taking revenge might also have meant that a possible threat was eliminated.) However the anger-related parts of your brain are also activated because taking revenge means that you spend more time on thinking about the person who made you angry and about what he did to you. According to Mario Gollwitzer, revenge will only feel good when it's clear to the offender why he gets revenge. In that sense, revenge is not about payback but about sending a message. Next week I'll investigate what's in the mind of anti-vaxxers! Or if you have an interesting subject, let me know! Enjoy the ride! Don't forget to LIKE and SUBSCRIBE! Follow Brains Applied on Instagram (and Twitter): https://www.instagram.com/brainsapplied/ https://twitter.com/BrainsApplied   Music by Bensound.com References: De Quervain, D. J., Fischbacher, U., Treyer, V., & Schellhammer, M. (2004). The neural basis of altruistic punishment. Science, 305(5688), 1254. Gollwitzer, M., & Denzler, M. (2009). What makes revenge sweet: Seeing the offender suffer or delivering a message?. Journal of Experimental Social Psychology, 45(4), 840-844. Hall, K. (2013). Revenge: Will You Feel Better?. Psychology Today. Retrieved from https://www.psychologytoday.com/us/blog/pieces-mind/201309/revenge-will-you-feel-better Jaffe, E. (2011). The complicated psychology of revenge. APS Observer, 24(8). Knutson, B. (2004). Sweet revenge?. Science, 305(5688), 1246-1247. Streep, P. (2017). The Psychology of Revenge (and Vengeful People). Psychology Today. Retrieved from https://www.psychologytoday.com/us/blog/tech-support/201707/the-psychology-revenge-and-vengeful-people