Brains Applied's video: Why are attractive people better than you - The Halo Effect

Howdy Cowboys, Have you ever wondered why pretty people always seem to be better than you? Let me explain! It's a cognitive bias named 'The Halo Effect', first observed by Edward Thorndike. When we meet someone new, our brain tries to make a first impression of this person. This impression is a generalization of what we already know about this person: his / her looks. This generalization is extended to other traits that are completely unrelated, such as intelligence, social skills, etc. The Halo Effect can be based on anything you can imagine. An experiment even showed that psychiatrists and teachers are biased based on the names of their patients. The effect also occurs in marketing! Before you start thinking that beautiful people will always be advantaged, please do remember that there is something called 'The Reverse Halo Effect'. The reverse halo effect states that more attractive people will also be seen as more narcissistic, materialistic, superficial, etc. Last but not least, there is the 'Horn Effect'. This effect states that unattractive people are more likely to be punished because of crimes, etc. And that's all I wanted to tell you today! Enjoy the ride! Don't forget to LIKE and SUBSCRIBE! Follow Brains Applied on Instagram (and Twitter): https://www.instagram.com/brainsapplied/ https://twitter.com/BrainsApplied   Music by Bensound.com References: Berscheid, E., & Walster, E. (1974). Physical Attractiveness. Advances in Experimental Social Psychology Volume 7, 157–215. doi:10.1016/s0065-2601(08)60037-4  Dermer, M., & Thiel, D. (1975). "When Beauty May Fail". Journal of Personality and Social Psychology. 31 (6): 1168–1176. CiteSeerX 10.1.1.552.3491. doi:10.1037/h0077085. Forgas, J. P. (2011), "She just doesn't look like a philosopher…? Affective influences on the halo effect in impression formation", European Journal of Social Psychology, 41 (7): 812–817,  Forgas, J. P., & Laham, S. M. (2016). Halo effects. Cognitive illusions: Intriguing phenomena in judgement, thinking and memory, 276-290. Frank, M. (31 August 2012). "What good is a halo car anyway?". Popular Mechanics. Hearst Communications, Inc. Sigall, H., & Ostrove, N. (1975). "Beautiful but Dangerous: Effects of Offender Attractiveness and Nature of the Crime on Juridic Judgment". Journal of Personality and Social Psychology. 31 (3): 410–414. doi:10.1037/h0076472. Tesser, A., & Brodie, M. (1971). A note on the evaluation of a “computer date”. Psychonomic Science, 23(4), 300-300. Thorndike, E. L. (1920). A constant error in psychological ratings. Journal of applied psychology, 4(1), 25-29.