Buzzsprout — Learn How to Podcast's video: How Apple Podcasts Analytics help you understand your audience

🤔 Dan from the SkyPilot: Faith Quest podcast asks, "How are the Apple Podcasts analytics helpful?" 🎧 You can listen to Dan's podcast at https://www.buzzsprout.com/961144 ✅ Check out your podcast's stats at https://itunesconnect.apple.com/ TL;DR Through Podcasts Connect, podcasters are able to access additional stats and data points that Apple doesn't share with podcast hosts like Buzzsprout. And while more information is usually a good thing, it can take a keen eye to know what to look for. In this episode, we'll explain why your Apple Podcasts stats look different in Podcasts Connect than they do in Buzzsprout and talk about three data points within Podcasts Connect that can help you get to know your audience on a deeper level. 📈 Why are my stats different in Apple than in Buzzsprout? In Podcasts Connect, Apple only shows you a portion of your podcast's stats from the Apple Podcasts app. For a download to appear in your analytics, it must meet two criteria: 1. They listened on the current version of Apple Podcasts 2. They've given permission for Apple to receive their usage data Beyond that, there's a 72 hour delay from when someone plays your podcast episode and when it shows up in Podcasts Connect. Plus, if fewer than 5 people meet the above criteria, Apple won't show you anything at all. 🤷‍♂️ So what is Apple good for? Three things in particular. 1. Average consumption 2. Episode listen duration 3. Devices subscribed Each of these stats give you insight into how your listeners are engaging with your episodes and whether new listeners are choosing to subscribe after they land on your podcast. 🎙 Record your podcasting question at https://www.speakpipe.com/buzzsprout to be featured on a future episode. Review Podcasting Q&A in Podchaser to let us know what you think of the show ✅ https://www.podchaser.com/podcasts/podcasting-qa-859980 ==== Time Stamps ==== 00:00 - Introduction 00:14 - "How are the Apple Podcasts Analytics helpful?" 01:14 - What's up with my stats? 02:17 - Average consumption 02:53 - Episode listen duration 03:54 - Devices subscribed 04:29 - Which stats should you use? =================== INTERESTED IN STARTING A PODCAST? You can watch our "How to Start a Podcast" video series to get up and running in no time: https://bit.ly/2L25sAW Start your podcast for free with Buzzsprout at https://bit.ly/2pGU2ux