CaptureHigherEd's video: Engaging Graduate Prospects During COVID-19

Graduate recruitment and admissions teams throughout the country are shifting to remote work … or are preparing to do so. Are you positioned to respond to graduate prospects in meaningful and relevant ways under these circumstances? Here is what we know. When graduate prospects raise their hand for information, they want a rapid and relevant response. They want the information to resonate with who they are, and they will reward the institution that gets it to them first. In fact, 61% of prospective online graduate students enroll at the institution that contacts them first. Doing what you can to personalize your rapid responses, and future interactions, will also go a long way to establishing a meaningful relationship between your institution and the prospective student — a desired outcome particularly when engagements are virtual. In this video, Capture’s Director of Graduate and Post-Traditional Initiatives Jack Klett will offer three ways to engage graduate prospects in a remote and virtual environment.