Cm's video: Blue Ocean Shift Summary

Blue Ocean Shift guides you through the steps to beating out your competition by creating new markets that aren’t overcrowded. Do you feel like your company is drowning against the competition in your market? Maybe you’re thinking of starting a business, but worry that every niche is already saturated. The problem is that you’re looking at “red ocean” markets. Just like hungry sharks make the water around them red, companies in overcrowded markets have a hard time competing. But what if you could get into a brand new niche that wasn’t so busy? This is called a blue ocean, and it’s what Chan Kim and Renee Mauborgne’s Blue Ocean Strategy: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth will teach you how to get into. With this new vision of how to get away from the competition, your company will thrive. And this book will teach you all of the steps to get there. Here are the 3 most impactful marketing lessons I’ve learned from this one: To start creating your blue ocean market, you need to know how to create one. Take a look at the pain points of customers in your industry to open up new opportunities. Make your marketing nearly bulletproof by closely examining the assumptions your industry makes to sell products currently. Are you ready to discover how to eliminate the competition? Let’s begin!