Closed Official's video: A Better Blue - Eco Friendly Denim Line by Closed

A new era needs new jeans. The new denim line A Better Blue is using less water, less chemicals and less energy. For a cleaner, more sustainable and ‚Better‘ Blue. Denim is our passion. We take responsible use of resources and sustainability seriously. Since the very beginning of Closed, innovation has played an important role in the development of our products. The latest innovation is our A BETTER BLUE jeans line. 40% of the cotton used in A BETTER BLUE jeans is sourced from suppliers with high sustainability standards. Our partner, Milan-based traditional weaver CANDIANI, is taking a new path with KITOTEX. This patented technology drastically reduces water consumption, utilising biological methods in the dyeing process. Chitosan, a natural polymer that comes from shrimp shells, is at the heart of the revolutionary KITOTEX technology R. www.closed.com