Cm's video: Confessions Of An Advertising Man Summary

Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy to inspire a philosophy of honesty, hard work and ethical behavior in his industry. When I started getting more interested in marketing in late 2012, I began to pay more attention to the advertisements I saw on TV, billboards and around the web. As in the US, most ads run by big corporations are bad. They either lack creativity, miss the point or the target audience, are sloppily executed or downright confusing. But every once in a while, a really interesting spot pops up. Like this speed-reading train ride video for Deutsche Bahn, or this moving story of a truck driver coming home for Christmas from Coca-Cola. I soon learned that these rare exemptions weren’t due to a sudden spark of genius in those companies’ PR departments, but because they hired advertising agencies. In Germany (and across the globe) Ogilvy & Mather is one of the most famous ones, and it was founded by the author of Confessions Of An Advertising Man, David Ogilvy, in 1948. Ogilvy is known as the “father of advertising” and had a huge impact on the industry during his lifetime, especially in the 60s, promoting honesty, ethics and hard work as a philosophy for marketers. I love marketing, but I do believe there’s a lot to be done to bring these exact values back to it in 2016 and beyond, especially considering that today, every single one of us is a media company. That’s why I’m excited to share 3 lessons from Confessions Of An Advertising Man with you: 1.Only market things you believe in. 2.Advertising is meant to sell, not to entertain. 3.Use facts, mystery and the latest research to create good advertisements. Ready for a dose of ethic marketing? Here we go!