Comic-Con International's video: Licensing Works: The Winchester House SAM@Home 2020

Since tours began in 1923, more than 13 million people from around the world have toured the lonely hallways, dark passages, and ornate rooms of the Winchester Mystery House. It has intrigued visitors, scholars, and media from throughout the United States, and around the globe with its combination of the beautiful and the bizarre, its story of heartbreak, tenacity and invention and its legends of the paranormal. Join Walter Magnuson, general manager of the Winchester Mystery House to learn how storytelling, brand management, and atmosphere have shaped the guest experience at one of America’s most-celebrated haunted mansions. Walter Magnuson is the general manager of the Winchester Mystery House,