ConveyUX's video: Diane Jacobsen - Understanding Complex Problems Through Ethnographic Research

Diane Jacobsen presents “Understanding Complex Problems Through Ethnographic Research” at ConveyUX 2014 in Seattle -- Ethnography expands our ways of understanding our world. Business problems are increasingly complex, getting at the root of the problem is difficult. Crucial to success, understanding the tasks to be supported by new software, ethnographic research provides rich behavioral detail. Using Ethnography in a hospital OR to help define the product strategy and inform the design of Case Xpert. The presentation will demonstrate what we captured and how it was used in the design process. -- ABOUT CONVEYUX ConveyUX is the premiere user experience conference on the West Coast. The annual conference is produced by Blink. Find upcoming events at https://conveyux.com Follow Us: Instagram https://www.instagram.com/convey_ux/ Twitter https://twitter.com/conveyux LinkedIn https://www.linkedin.com/company/conveyux/ Newsletter http://eepurl.com/dDFoVD -- ABOUT BLINK Blink is a UX research and design firm that works with great companies to create meaningful digital products, brands, and experiences. With studios in Austin, Boston, San Diego and Seattle, Blink brings two decades of experience using our evidence-driven design process to projects for clients such as Microsoft, Amazon, Starbucks, and NASA. Learn more at https://blinkux.com