DDB Mudra Group's video: Tu Mera No 1 Yaar McDowell s No 1

We share anything and everything with our yaars. Our victories. Our defeats. Happiness. And sorrow. Everything, except what we feel about each other. Owing to an unprecedented nationwide lockdown, the need to express to our yaars what their yaari means to us has never been greater. So, McDowell's took the initiative of helping yaars express more freely by telling them, "If your yaar is No.1, say you're No.1". Our latest campaign for McDowell's No.1 brings to you the evolution of yaari, and what it means to us all when we say, or hear someone tell us, "Tu Mera No.1 Yaar". Team DDB Mudra Group: Creative: Rahul Mathew, Vinay Singh, Tushar Sawant, Yash Ambre, Ruchira Pal, Tanya Agarwal Strategy: Amit Kekre, Ketan Rambhia Business: Sujay Ghosh, Shikha Davessar, Sriya Banerjee, Janett John Film: Meenaz Lala Production House: Crazy Few Films