DigiTech's video: The Future of Music Creation Collaboration and Commerce Part 1

A panel of music and technology experts came together at the 2015 NAMM Show to discuss the future of music creation and the collaboration process. This video features Peter Lupini of HARMAN Canada explaining the conception of the DigiTech TRIO Band Creator pedal. See the DigiTech TRIO/WholeWorldBand video at the 04:43 mark and Peter talking about how the TRIO helps guitarists experience the joy of playing with a band and using the TRIO as a launch pad to form musical ideas and build excitement about collaborating with other musicians. Over the past 25 years, we've seen recording move from the professional studio to the project studio, from the project studio to the home, and the home to the mobile device. At the same time, we’ve seen radical shifts in the monetization of music and surrounding industries. On this panel, we will explore what is next for the creator, the developer and the marketplace. Presenter: Gregory Butler (Moderator) Day: Thursday, Jan 22, 2015 Panel: Vicky Camera - (VP of Music Industry & Artist Relations, ReverbNation), Bruce Flohr (Red Light Management), Doug Peeler (Audio Architecture and Strategy [Office of the CTO], Dell), Sulinna Ong-Orpheus (CMO, WholeWorldBand), Michael Molenda (Editor-in-Chief, Guitar Player Magazine) and Peter Lupini (Technology Development Manager, HARMAN Canada)