Enn media's video: FUJAIRAH beach Rumailah Farms Umbrella Beach complex RUMAILAH FARM

Rumailah Farms, popular local dairy producer and specialty coffee shop, is pulling in crowds at its new pop-up store at Fujairah’s Umbrella Beach, a recently-opened recreational complex overlooking the pristine Gulf of Oman. The pop-up is expected to further enhance Rumailah Farms’ reputation as a top F&B destination on the UAE’s dynamic East Coast. “Our ‘Winter Farm’ installation is a signature event for Rumailah Farms, providing us with yet another channel of interaction with our valued customers,” Abdullah Taleb, Rumailah Farms General Manager, says. “The Umbrella Beach pop-up store was specifically designed to provide visitors – from both the UAE and abroad – with an unforgettable seaside experience.”