Esports Insider's video: Commercialisation of merchandising in esports at ESI Digital Summer

Not all esports teams are lifestyle brands, nor do they need to be. This is a mantra which needs to be oft-repeated and shouted loud and clear throughout this industry. 100 Thieves do a fantastic job of being both, that does not mean all organisations should aspire to nor follow that route. This doesn't mean there aren't still significant opportunities for teams in regards to merchandise, they just have to play a different game. We hear from some of the experts in this niche. Speakers: Juli Ferré Nadal - Founder - JFN Sport Deven Machette - Digital Marketing Specialist - Pentland Laura Rojas Uribe - Head of Merchandise and Apparel - NiP Moderator: Patrick Mahoney - CEO - We Are Nations ►Site: https://esportsinsider.com/ ►Twitter: https://twitter.com/esportsinsider ►Facebook: https://www.facebook.com/esportsinsider/ ►Instagram: https://www.instagram.com/esportsinsider/ ►LinkedIn: https://www.linkedin.com/company/esportsinsider