FairTech Digital Marketing Agency's video: How to convert more google searches into paying customers

How do you convert more Google searches into paying customers? A good part, 53 percent of global website traffic is generated by organic search queries which overtakes all other sources combined, including paid search. To put this into perspective, in 2020 the click through ratio for top organic spot was 43 percent, 37 percent for position 2 and 30 percent for position 3. The number 10 spot got a CTR of 3 percent. Having said this, for your business to be a success, online visibility is very important and you should be targeting the top 10 results on the first page in order to generate traffic. Once you have the traffic, it needs to be generated for sales. How do you do this? Firstly, your business should link Google Analytics and Search Console to your site. Google. Although Analytics is an extremely powerful suite of tools, do not monitor traffic alone. Make sure to drill down into the data reports and examine the behaviour of users on your website so as to get conversions. Look at time on page and more importantly bounce rate. This is a single session without any interaction on the page, along with exit, which shows you where users left your website. This may mean that the specific page lacks a compelling call to action. Users are looking for information and tweaking those pages with a high bounce rate may result in a better conversion rate. Not to neglect is visibility on Google which is a huge booster. You can boost your Search Engine Results Page traffic by signing up for Google My Business (GMB) so you can get onto the Google Local Pack and Google Maps. Make sure you upload good quality images of your business and products to this platform. Also, to receive Google reviews, you need to have a GMB account setup and while reviews do not directly influence your search engine rankings, potential clients will get a picture about your reputation as a business. Occasional bad reviews will happen, but that should not be a deterrent. When this happens, do not try to get them to retrieve them, it is more about how you deal with them. Dealing with disgruntled customers effectively may even get them to retract the review. Having a good, strong, and credible branding online as well as in the bricks and mortar world, will help you convert visits and traffic into tangible sales. It’s very important to manage your reputation as a bad review can reduce your sales by 60%. Have the right plan (and the right tool for your plan) to monitor your reviews on all the general platforms like Google, Facebook, Yelp, Yellow Pages including the platforms related to your industry…. __________________________________________ Related Videos Top Website SEO Checkers and Audit Tools https://youtu.be/wQ4G3q4Z-UQ __________________________________________ More Information About Fairtech Request for Free Online Reputation Audit https://fairtechltd.com/ft/free-online-reputation-report/ Review Compilation from Customers https://youtu.be/1HR5LWTppUg Case Studies https://fairtechltd.com/seo-project-case-studies/ To ask for a Free Strategy Session https://fairtechltd.com/welcome FairTech offers complete SEO services. Our clients are located in 20+ countries on 4 different continents. https://fairtechltd.com Audit / Monitoring https://fairtechltd.com/web-audit.html Services https://fairtechltd.com/services.html Training https://fairtechltd.com/online-marketing-seo-online-courses/ __________________________________________ What you can do to make your website SEO-ready https://www.subscribepage.com/a9n5g7 __________________________________________ ►Subscribe: bit.ly/2VTiyXL to learn more Online Marketing tips. ►Find us on Facebook: www.facebook.com/FairTech.Online.Marketing/ ►Find us on LinkedIn: https://www.linkedin.com/company/fairtech-seo-agency/ ►Find us on LinkedIn: https://twitter.com/FairTech_SEO/ ►Read more on our blog: https://fairtechltd.com/seo-guide/