FashNerd's video: Interview With Lucia Rosin On Denim Circularity

FashNerd.com founder Muchaneta Kapfunde interviews Lucia Rosin, founder of Meidia, on denim circularity at the September 2021 edition of Munich Fabric Start, in Munich, Germany. Who is Lucia Rosin? For more than 30 years, Meidea owner Lucia Rosin has been bringing forward-thinking ideas to the design room. The former design lead for Benetton Group has been passionate about sustainability since the beginning of her career in the late ’80s, pursuing an ecological approach with every project. It’s a message that she continues to share in speaking engagements at events like Denim Première Vision and through her Italian denim consultancy studio, Meidea. Founded in 2004, Meidea is a collective of like-minded denim wonks who bring environmentally-conscious solutions to the industry. Rosin describes herself as a collector, and her 4,000-piece trove of vintage wares proves the characterization an understatement. The Meidea archive, as the collection came to be called, has become a source of inspiration and learning for the firm’s innovations. Nowadays, out of a restored factory building in Castelfranco Veneto, Italy, Rosin and her team host art installations, conferences and workshops, merging those sources of inspiration with the company’s consulting studio. Source of Bio: SOURCING JOURNAL https://sourcingjournal.com/denim/rivet-50/lucia-rosin-meidea/