InvestOrama's video: Transforming how Futures are Traded Brian Mehta - CMO Trading Technologies

This episode of The Fintech Files features Brian Mehta, CMO of Trading Technologies (TT), a company that makes tools that allow the world’s premier traders to maintain their edge. 00:00 Intro & career 05:00 Trading Technologies transformation 08:00 The CMO's role in developing the company's vision 10:20 The futures trading landscape 12:30 How traders use TT 14:45 How TT creates an efficient ecosystem for traders 19:00 How TT is marketing and packaging its offer 21:45 Marketing and content at TT - dealing with different types of clients 26:00 Dealing with a complex sales cycle 29:00 TT's CMO = best job in the world? 33:00 Marketing team as leaders and advocates; importance of diversity equality and inclusion 35:00 Lighthearted questions About Brian Mehta Brian built his career with a deep understanding and passion for the role technology plays in our daily lives. As CMO of TT, Brian leads the marketing team to promote the Trading Technologies brand, manage product launches and advance the conversation on how we drive progress in our industry, and in the global trading community. Prior to TT, Brian was Head of North America Marketing for Motorola Mobility, where he spearheaded key marketing initiatives—from the NFL partnership to product launches. He previously worked at U.S. Cellular, Alcatel and AT&T. Brian has his undergraduate degree from Northwestern University and an MBA from Northwestern’s Kellogg Graduate School of Management. Personal links: https://www.linkedin.com/in/brianmehta https://twitter.com/brianmehta About the company Trading Technologies (www.tradingtechnologies.com, @Trading_Tech) creates professional trading software, infrastructure and data solutions for a wide variety of users, including proprietary traders, brokers, money managers, CTAs, hedge funds, commercial hedgers and risk managers. In addition to providing access to the world’s major international exchanges and liquidity venues via its TT® trading platform, TT offers domain-specific technology for cryptocurrency trading and machine-learning tools for trade surveillance. https://www.tradingtechnologies.com/ https://www.youtube.com/c/TradingtechnologiesIntl https://twitter.com/Trading_Tech ABOUT THE FINTECH FILES PODCAST The Fintech Files is a podcast dedicated to helping the Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics like marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you. The Fintech Files is brought to you by Orama Newsletter: https://georgealiferis.substack.com/ Website https://orama.tv/the-fintech-files/ Subscribe on YouTube: http://bit.ly/2FQSunJ More episodes on YouTube: https://www.youtube.com/watch?v=BdaEDe9-1uo&list=PLXTR2SfmGn376VCERWwvNPSAh1ZAXqG6v Listen on iTunes: https://podcasts.apple.com/gb/podcast/the-fintech-files/id1511595070