InvestOrama's video: The Data-Driven Approach to B2B Content - with Tom Martin Certified YouTube Growth

A new clip from the Fintech Files, the podcast (or podcast) dedicated to enterprise fintech. George Aliferis asks Tom Martin, a certified YouTube growth expert about how brands - and fintech, technical brands in particular - can use YouTube. In this clip: How to de-risk your content and grow your audience faster by using a data-driven approach before starting to create. For the Full episode (audio): https://youtu.be/55iSE__6Gls More clips from the series: https://www.youtube.com/playlist?list=PLXTR2SfmGn35epXTHTdnwfjpWeclLJeUE Subscribe for automatic updates: https://www.youtube.com/channel/UCIVDZZ2reIURr1tCoQ4ZF9Q?sub_confirmation=1 LINKS ABOUT TOM & HIS COMPANY CHANNELFUEL https://www.linkedin.com/in/thomaslmartin/ https://pod.link/videoinsiders http://channelfuel.co/ ABOUT The Fintech Files is the podcast is dedicated to helping the Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics like marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you. The Fintech Files is brought to you by Orama, our mission is to connect providers of financial innovation and technology with the firms that will benefit from it. We do so with episodic content, in audio and video format. Get in touch with me: george@orama.tv Http://orama.tv Social Media: http://instagram.com/fintechorama http://twitter.com/fintechorama https://www.quora.com/profile/George-Aliferis https://www.linkedin.com/in/georges-aliferis-60078312/