Genepifilm's video: Fight the wind - Cycling with Mavic new Mistral kit

For cyclists, wind is an ever-present force. Whether you’re racing or training, riding alone or in a group, wind is always a factor. This cool-weather jersey offers a full wind protection thanks to the Gore Windstopper Infinium material. Mistral collection was designed to protect you from a cold wind. These jerseys, jackets and vests are named after the infamous Mistral winds of France, which are most prevalent in winter and spring. The Mistral blows in from the north, gains strength and is strongest in the south of France, near the Mediterranean coast. It makes for tough riding, to say the least. Made with Gore Windstopper Infinium technology, our Mistral jerseys, jackets and vests each feature a lightweight, three-layer laminate that blocks wind and frigid temperatures while still being highly breathable. As a result, you can train hard and push the pace or while riding in the protection of the peloton, but still stay warm when you’re exposed to icy wind. You can’t control the wind. But our Mistral collection can help you keep riding comfortably—even in the strongest, coldest winds of the season. Directed by Mathieu Echeverri @Genepifilm Shot on high speed cinema Camera 4K