Georg Rockall-Schmidt's video: Product Placement In Movies And TV

Product placement is the intentional reference to a real product, in an otherwise separate piece of media, primarily for payment – whether that payment be money, or goods, or services. So a can of Acid Sting in the hands of Vincent D'Onofrio, in his latest blockbuster, might not be product placement. In fact, it might be prominently featured- obscuring Vdoff's intense monologue. But if Coca Coca didn't pay for it to be there, or make a deal for it to be there, it's just brand exposure. Statistia – Global Product Placement spending https://www.statista.com/statistics/261454/global-product-placement-spending/ Canterbury Christ Church – PDF Download https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiO4pe8l5DtAhXFK80KHZP3A8M4ChAWMAN6BAgGEAI&url=https%3A%2F%2Frepository.canterbury.ac.uk%2Fdownload%2F240053fecf8d7aedcd6a76c6dbe0a9bd5e9a551cef8ecd1975a5a8fb403b3a1f%2F6557726%2FFinal%2520thesis%2520(002).pdf&usg=AOvVaw05J2j5rKhZzpT_E5pbvxh2 Product Placement ROI - Hollywoodbranded https://blog.hollywoodbranded.com/creating-a-product-placement-roi-plan