Giro Sport Design's video: Reasons with Ingrid Backstrom - The No Balance Balance

Our Reasons series touches on the motivations and inspiration that have led a Giro athlete, artist, or friend-of-the-brand to where they are now. For our latest episode of Reasons, we knew it’d be awe-inspiring to get a glimpse into the life of Ingrid Backstrom, on the mountain and behind the scenes. There’s a profound responsibility that comes with being a professional skier. From the pressure to get banger video parts in movies and interviews in magazines, to being an inspiration for a new generation of riders, to the drive it takes to constantly progress and push the sport to new heights. In addition to all of that, consider being a female in a male-dominated sport and then put motherhood into the mix, and you can start to imagine how the balance between professional and personal can get a whole lot harder to manage. But as we learn from Ingrid’s example and her insights, even though it can be challenging, it can also be tremendously rewarding, and there’s a certain kind of beauty in the “no-balance” balance: https://bit.ly/3op70FG.