Gish's video: The Black Mesa Incident: ARG

Motion graphics, Design, sound effects, by Trevor Brennan. Music by Redemption Audio. In July 2010 I launched an alternate reality game / web-narrative that I had created for fun based on the Half-Life games by Valve Software. After only seeding it on one forum, public interest grew quickly peaking at 23,000 visits in one day. Resulting in hundreds of interactions and conversions across popular websites and social-media platforms while people worked together to uncover the story. Being such an involved and abstract project I felt the best way to showcase the large volume of collateral that was produced would be to make a trailer-esque motion-graphics piece. You can find out more, and play at: trevorbrennan.com/bmiarg.html