Google Ads's video: Advanced solutions for evolving monetization with Google Ads

The gaming industry is ever evolving, and adaptability has never been more crucial in the current environment of macro changes and shifts in user behavior. In this session, we'll review the evolution of player monetization in mobile gaming over the past five years, and examine the best advanced bidding strategies to ensure you can maintain an engaged user base and achieve sustainable revenue growth simultaneously. Chapters: 00:00 Intro 00:38 The state of mobile gaming 01:30 Bidding evolution 02:51 The hybrid monetization shift 04:14 tROAS expansion 07:17 Key takeaways Resources: About Target ROAS bidding → https://goo.gle/3Lc4WQv tROAS for ad revenue announcement → https://goo.gle/3kXy6Ze ° Follow us and stay updated ╰ Facebook https://www.facebook.com/googleads ╰ Twitter https://twitter.com/googleads ╰ LinkedIn https://www.linkedin.com/showcase/google-ads- Catch all the sessions → https://goo.gle/ggds-23 Subscribe to Google Developers → https://goo.gle/developers