Google Ads's video: Top Google Ads and AdMob highlights from the 2023 Google for Games Developer Summit

Hear the top announcements for Google Ads and AdMob from the 2023 Google for Games Developer Summit. Chapters: 00:00 - Highlights from App campaigns 00:08 - Advanced bidding strategies 00:57 - tROAS for hybrid monetization 01:31 - Introduction to App campaigns for engagement 02:02 - Automated App campaign for engagement setup 02:44 - New suggested audiences from Google Analytics for Firebase 04:04 - Chapter: Highlights from AdMob 04:11 - Chapter: Revamped buyer management UI 04:28 -Streamlined ad unit mapping workflow 04:42 - AdMob bid landscape report 05:12 - AdMob cross-promotion ° Follow us and stay updated ╰ Facebook https://www.facebook.com/googleads ╰ Twitter https://twitter.com/googleads ╰ LinkedIn https://www.linkedin.com/showcase/google-ads- Catch all the sessions → https://goo.gle/ggds-23 Subscribe to Google Developers → https://goo.gle/developers