Google Marketing Platform's video: Google Marketing Platform - Marketer s Playbook for today s privacy environment

Growing user concerns about privacy have set in motion a series of changes that will reshape the digital advertising industry for years to come. Working as a digital marketer can seem a lot more complicated these days, especially with the added pressure and uncertainty that many are feeling due to COVID-19, but some marketers have managed to turn these changes into opportunities. By testing more privacy-forward strategies and evolving their practices, they’ve managed to accomplish their marketing goals - in some cases, even better than before - while respecting people’s preferences for privacy. If you prefer to read about these strategies instead, you can get your copy of the marketer's privacy playbook at g.co/MarketerPrivacyPlaybook. Chapters: 0:00 Marketer's Playbook for today's privacy environment 0:29 Marketing's changing landscape 1:54 Build Direct Relationships with your customers 3:30 Be flexible with how you reach audiences and measure 6:03 Manage data and discover insights in a privacy centric way 7:53 Prepare for the future