Graeme Newell's video: Behavioral Finance Biases That Trick Us Into Paying More

Retailers are now using behavioral finance biases to get us paying more at the checkout. Behavioral finance speaker Graeme Newell shows us sneaky ways retailers manipulate cognitive biases about pricing to get us thinking that purchases are a bargain. From investing decisions to habitual buying behavior, big companies are tapping brain science and cognitive bias research to better understand what makes us willing to pay more for an item. It’s applied behavioral science in action. Behavioral biases in finance decisions are built into our very flawed human brains. Our inability to correctly assess value means crafty retailers can manipulate pricing strategy to get us paying more for the same items. Learn the specific ways that retailers are using this new strategy. Avoid paying more because you’re a victim of behavioral finance biases. 🔴 Subscribe for more videos just like this: https://bit.ly/3atitPl About Graeme’s Channel: I’m a researcher, speaker and author who specializes in behavioral finance. I take perverse pleasure in putting people inside of brain scanners, then asking them to make important money decisions. My videos reveal the vulnerable situations when business leaders and everyday people are most likely to make crazy-bad, impulsive money decisions. I teach how to use brain science insights to make smarter decisions that grow businesses and increase wealth. Learn more about how brain science insights can help you make smarter decisions: https://graemenewell.com/