Graeme Newell's video: How Sunk Cost Bias Behavior Finance Biases Sabotage Smart Decision Making

The “sunk cost" bias is one of the behavioral finance biases that tricks our brain to stick with a losing choice too long because we’ve already sunk so much time and money into it. This cognitive bias is a mental shortcut that distorts our investing decisions and can lead to bad financial choices. If you want to see some sunk cost fallacy examples, behavioral finance speaker, Graeme Newell, shows you some of the most interesting cognitive biases and explains financial psychology and cognitive bias in decision making. Understanding the sunk cost fallacy and behavior bias in finance will help you make better money decisions and save for the future. Understanding sunk cost fallacy psychology and sunk cost meaning will provide you with a guide for optimizing your financial future. Graeme Newell, a behavioral finance speaker, talks about the different behavioral biases in finance that deal with our never-say-die attitude. 🔴 Subscribe for more videos just like this: https://bit.ly/3atitPl About Graeme’s Channel: I’m a researcher, speaker and author who specializes in behavioral finance. I take perverse pleasure in putting people inside of brain scanners, then asking them to make important money decisions. My videos reveal the vulnerable situations when business leaders and everyday people are most likely to make crazy-bad, impulsive money decisions. I teach how to use brain science insights to make smarter decisions that grow businesses and increase wealth. Learn more about how brain science insights can help you make smarter decisions: https://graemenewell.com/