Heladiwa's video: Indian International Film Academy IIFA Awards 2010 Kicks off

Sri Lanka rolls out the red carpet for IIFA The 11th edition of the IIFA Weekend began here on Thursday with the host country Sri Lanka rolling out the red carpet for Bollywood actors who are participating in the extravaganza despite calls to boycott the event. Stars such as Salman Khan and Hrithik Roshan are participating in the controversy-ridden event which has been boycotted by the South Indian Film Chamber of Commerce as a mark of protest against the alleged mistreatment of the Tamils in the country. The arriving stars were given a warm welcome by the Lankan fans at the Bandaranaike International Airport today. Roads leading from the airport at Katunayake to Colombo were manned by police and army personnel and a pilot vehicle escorted all guests along the hour long drive from the airport to the city. For the first time, IIFA brand ambassador Amitabh Bachchan is not attending the three-day event which has come to be known as the 'Bollywood's Oscars' outside Indian shores. The megastar is currently shooting in Gujarat while his actor son Abhishek is in Istanbul for a film shoot and daughter-in-law Aishwarya Rai is in Paris to promote a brand. Shah Rukh Khan who has not attended the IIFA weekends since 2005, has decided to give it a miss this time as well citing the ongoing production of Ra.one. But Sri Lankan cricket captain Kumar Sangakara applauded the film personalities for their "courage and conviction" in coming to Colombo despite obstacles. Sangakara who will play a charity match against a team led by Hrithik and Sunil Shetty said that his countrymen were "true fans" of Bollywood stars and expressed confidence that his country would live up to the challenge. Actor Vivek Oberoi who has spoken up against the protests said that though he had a special relationship with Tamil Nadu, he believes that the IIFA event will actually benefit the displaced Tamil population of Sri Lanka. "My foundation-Yashodhara Oberoi foundation has worked for the rehabilitation of 3,000 Tsunami affected families in Tamil Nadu. Any platform that does good work is a good platform. My foundation and IIFA along with Tamil NGOs and Sri Lankan NGOs are joining hands to build homes for war affected people in Northern and Eastern Sri Lanka," he said. Jacqueline Fernandez, the Sri Lankan beauty queen who debuted in Bollywood with Aladin opposite Riteish Deshmukh thanked the film fraternity for supporting her country. Variety of events The IIFA weekend will see many events including film launches, a charity cricket match and a fashion show, leading up to the gala award ceremony on Saturday. Salman along with co-star Sonakshi Sinha will walk the ramp at the fashion extravaganza to showcase his upcoming film Dabangg. Sri Lankan President Mahinda Rajapaksha will inaugurate the FICCI-IIFA Global business forum on Friday which will be attended by prominent personalities from the field of business, entertainment and cricket from both countries. Films like Help, Lamha and Knockout will be showcased while there will be a sneak preview of Kingdom of Dreams where Hussain Kuwajerwala, Isha Sharvani and Gauhar Khan will perform a piece from the soon to be launched theatre production. The grand finale of the three day extravaganza, the IIFA awards on June 5, will see star studded performances from Hrithik Roshan, Salman Khan, Saif Ali Khan, Bipasha Basu, Riteish Deshmukh, Vivek Oberoi and Jacqueline.