HumberEDU's video: COPY 5005 - Strategy Course Trailer

Dive into a world of online courses at Humber! A course in the 1-year postgraduate Advertising Copywriting Program. The Copywriting Program most recommended by the Canadian Advertising Industry. In this course you will learn how to brainstorm to develop a creative advertising strategy. Industry writers and art directors brainstorm for campaigns using the creative advertising strategy. Also called the creative brief. The creative advertising strategy positions brands in the mind of the consumer. The course covers basic marketing, historical influences, agency styles and philosophies and agency structure. You will be introduced to various strategic agency formats And learn to apply the strategic thinking behind a creative brief. All interlaced with fun activities and assignments that underpin the learning. We look forward to meeting the next generation of strategic copywriters in the Fall semester! -- (This video can be made available in alternate format upon request)