ICMI Speakers and Entertainers's video: James Dutton - CEO Entrepreneur Business speaker - 9 News Clip

You can view James' full profile here: https://www.icmi.com.au/james-dutton/ In 2016 James Dutton found a gap in the marketplace after his son had an adverse reaction to a common wound dressing. This gap turned out to be a significant portion of the global population amassing to roughly 25% of the market who experience similar reactions to that of his 2-year-old son. With sheer will to make a positive impact in this somewhat stagnant marketplace, James took on some of the biggest companies in history in pursuit of making a truly ‘better for you, better for the planet’ alternative. From grass roots starting in the home garage, he has grown this simple concept into a global multi-million-dollar business, created one of the most recognised eco-brands of this age and helped to set the path of change for consumerism. James champions the ‘shop wisely’ movement in belief that ultimately it is the consumers that will steer the course of change into the future.