IN Magazine's video: IN Magazine talks: Lina Mroue

LINA MROUE Born in Lebanon, Lina Mroue is the daughter of Kamel Mroue, one of the most prominent journalists of his time in the Arab region. She graduated from the American University of Beirut with a degree in fine arts and then continued her studies in France. Mroue established her café, Lina's in 1989 in Paris after going on a cruise to Italy, England and the United states to explore the culinary arts. Lina's menu offered wholesome and natural sandwiches and snacks. As Lina's succeeded in the competitive Parisian market, Mroue was able to expand to other strategic locations in Paris, then Lebanon, and later Colombia, Japan, Martinique and Istanbul. In 1999, Mroue created L by Lina, a Parisian grocery store. In 2002, the successful entrepreneur sold her company, with 42 branches around the world. The woman behind the famous Lina's Sandwiches chain then moved towards what she does best, which is building a success story from the ground up. Mroue established a bedroom couture line called Eve and Yves. Today, Mroue is also managing the fashion line of young Lebanese designer Azzi and Osta.