ISPO's video: ISPO Brandnew 2020 - The most promising newcomers of the sports industry

Innovations, newproducts, start-ups - these are all brought together in the BrandNew section at ISPO. For the young companies it is a steppingstone into a promising market. A place for networking and the exchange of ideas. Tobi Deckert For me, the special thing is that a huge number of media partners come. So everyone is interested in the product, and that's exactly what we, as a start-up need right now in the beginning, in the founding phase, media presence. Navalayo Osembo ISPO is possibility. Not just for myself but also for theindustry. Jörg Tragatschnig It's definitely a spirit. You're in the same boat, you exchange ideas. You can learn from each other. You can already feel the atmosphere of new opportunities. Anna Martin-Niedecken We only started our journey in 2018. And so it's great if this is seen and if you get a certain amount of attention.   Rethinking everyday objects - that is what Keego from Vienna does. The squeezable bottle is made of a flexible polymer, inside it is coated with titanium. This protects against mould and corrosion. The outdoor equipment of the future is becoming smaller and lighter. The extreme sportsman Tobi Deckert often carries a lot of luggage when he is travelling. Tobi Deckert Out of necessity I developed an inflatable roofrack that you can easily take with you in a small bag. It’s inflated with an integrated pump and then simply strapped to the roof. You are flexible, you can go anywhere.  Going everywhere is also the motto of Exolung from Austria. The winner in the category Offshore enables unlimited diving in shallow depths. The leg movement of the diver transports air through a five meter long hose into a stabilized bellow. ISPO Brandnew opens new markets for example with the first running shoe from Africa, from ENDA in Kenya. Navalayo Osembo Being part of ISPO is amazing, there is only one brand from Africa. You know, it’s being here opened my eyes to the possibility of what …I knew sports is big, but this is humongous, you know. For the first time ever, an overall winner will be determined at ISPO2020. The winners of the individual categories will answer the questions of the expert jury and the audience in a pitch. Vinzenz Bichler Well, the Brand Award is definitely very important in order to present yourself to a broad public. And also to get this expert feedback, because I think it's unique in the world to have so many experts in one place and get such good and useful feedback. The prize fort he Overall Winner goes to the innovative diving solution Exolung. Jörg Tragatschnig This definitely gives us a huge boost, because the attention before the fair was already enormous. And now this overall prize is added to that, I think my mailbox is going to overflow.