Igor Vitale's video: Psychology of Food: how to write the menu of your restaurant

The Psychology of Food can support restaurants, hotels and food providers in order to create suggestive menus and great offers for their guests. In this area, Menu Engineering is certainly a valid technique to be used in order to catch the attention of guests towards their valuable food. Specifically, you can optimize your menu through the aid of psycholinguistics being inspired by research about tempting food. Verbs, adjectives, sensorial expectation and other stratagemma can be used for the promotion of your amazing dishes. This lecture will explain you how to select the words favoring appetite and making your dishes tempting for customers. Specifically, we will provide strategies for stimulating the attention of guests towards healthy and sustainable food. If you want to follow the full free course, please contact me at igorvitaleinternational@gmail.com or via whatsapp at +3295997585 Erasmus + Project “The European Network for the Promotion of Culinary and Proximity Tourism in Rural Areas” Project reference nr: 2021-1-FR01-KA220-VET-000025499 "The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein."