Inner Sun Alchemy's video: Crafting Your Unique Brand Voice

Exercise to create your unique brand voice Pick a time within the last 7 days when you tried something, made a mistake, adjusted in some way, and then was successful. Doesn't matter what it is, big or small. Don't think about it too hard - keep it simple. *record yourself talking about what happened as if speaking to a friend *write it down as if you're creating copy for marketing purposes What do you notice about these two versions of the same story? Did you lose your voice? Your unique brand voice is YOU. If you curate your copy to the point of sterilizing your unique way of communicating, then you'll always be chasing some ideal of the perfect brand voice. It's you and it's always been you because you are the gift. That's it. That's the message. You're welcome.