Sahil Khanna's video: Kese College Students ne Apni Coffee ki Startup Banai Story of Sleepy Owl FoundersUnfiltered

Arman is the co-founder of Sleepy Owl Coffee that he started with his friends, Ashwajeet and Ajai in June 2016. After graduating from Law School he worked at an edtech startup for a while and is currently making great coffee available to consumers via offline retail stores and own E- Commerce. Listen to the entire episode to understand how did they build one of the most popular coffee startups in the country Recommended books Sleepy owl Shoe Dog: A Memoir by the Creator of NIKE- https://amzn.to/3h57QWQ High Output Management- https://amzn.to/3rtaloI Journeys of a Lifetime: 500 of the World's Greatest Trips-https://amzn.to/3hogcZR Setting the Table: The Transforming Power of Hospitality in Business- https://amzn.to/3hbElSW Sleepy Owl Website: https://sleepyowl.co/ Sleepy Owl Instagram: https://www.instagram.com/sleepyowlcoffee/?hl=en Sleepy Owl Youtube: https://www.youtube.com/channel/UCOC4AAvD10lxvVdnkFW51KQ/videos Follow the founder on their social media handles: Arman’s Linkedin: https://www.linkedin.com/in/armansood/?originalSubdomain=in Arman’s Twitter: https://twitter.com/sood_arman?lang=en Arman’s Instagram: https://www.instagram.com/soodarmanster/?hl=en Arman’s Facebook: https://www.facebook.com/arman.sood.20 For Shorter clips from this Session: https://www.youtube.com/channel/UCyTcGfVEMjBGzgfWTcUcAmw/videos Timestamp: 0:00 - Intro 0:56 - Arman Sood, Co - Founder of Sleepy Owl Coffee Journey 1:49 - Arman's First Startup in Merchandising Space 6:25 - Arman's Second Startup in College, E-Shack 7:55 - Initial Investment in Second Startup 9:00 - Marketing of Party Accessories Business 13:11 - Arman's Job after Graduating from Law School 14:15 - Finding the third co-founder, Ajai 16:29 - Starting Sleepy Owl Coffee with Cold Brew Coffee 17:17 - What is Brewing? 18:42 - Insights that led to Cold Brew Coffee 22:40 - What is special about Cold Brew Coffee? 24:33 - Roasting Process of Coffee Beans 26:34 - Types of Coffee 27:43 - Making the Cold Brew Coffee 33:40 - Initial Investment in Sleepy Owl 34:40 - Marketing Strategies 35:32 - Initial Orders After Launch 40:19 - Getting the First Investment for Sleepy Owl 41:52 - Cracking the Retail Game in India 44:18 - Retail Stores Presence in 2017-18 46:25 - Expanding the Business outside Delhi - NCR 53:06 - Creating Ready to Drink Bottle 56:08 - Second Round of Funding in 2020 57:32 - Future Plans of Sleepy Owl Coffee 58:14 - More Sales from South India? 59:04 - Marketing Spend and Retail Listing Fee 59:59 - Creativity in Packaging 1:00:42 - Story behind the brand - 'Sleepy Owl' 1:02:17 - Company Culture of Sleepy Owl Coffee 1:09:10 - ESOPs 1:09:28 - RAPID FIRE ROUND 1:16:36 - Final message for the viewers Disclaimer: The host is not promoting the company in any way and the video is made for pure educational purposes. Everything mentioned by the founder is his point of view. The intention behind creating the video was to impart maximum knowledge from the experience of the founder and not to promote any products from the brand. Viewers should do their own due diligence before considering to buy anything from the brand being mentioned in the video. The video is not intended to spread rumors or hurt the sentiments of any religion. Please watch it with a light heart to takeaway key learning lessons only. Follow Intellectual Indies- Instagram- https://www.instagram.com/intellectualindies/ Twitter- https://twitter.com/intellectualins Facebook Page- https://www.facebook.com/IntellectualIndies Our Top Rated Playlist- Digital Marketing - https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/playlists?view_as=subscriber Face Reading -https://www.youtube.com/watch?v=caklzGqiGKg&list=PLd9tDukllEerOalFrFKhfIAlvphXQt76C Case Study- https://www.youtube.com/watch?v=d213u36SR70&list=PLd9tDukllEerp-eIuJVlVwZCEmd6fAo2q Sales Training - https://www.youtube.com/watch?v=aM61r0NzHlM&list=PLd9tDukllEepN-4WYflD_PMJFFLfgyrTR Email Marketing - https://www.youtube.com/watch?v=rPAN7mEmIhY&list=PLd9tDukllEep-Us2j6cYgIgnM_9S6NuOA Master your Chakras - https://www.youtube.com/watch?v=7LXB3dBapeI&list=PLd9tDukllEeo2a8CvYM7coGhsQtEnXMb7 Power Principle - https://www.youtube.com/watch?v=7x-w6ZP_2UA&list=PLd9tDukllEeqcY7e83YfynLad3pdSrHtd Join this channel to get access to perks: https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/join Follow Me (Sahil Khanna) on Website- Sahilkhanna.in Instagram - https://www.instagram.com/intellectualindies/ Linkedin - https://www.linkedin.com/in/princesahilkhanna Youtube Channel - https://www.youtube.com/channel/UCC4qPALwst9b7Lpj1h4spYw For Bussiness Enquiry or Collaboration, Mail Us at IntellectualIndies@gmail.com About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.